by Armen Mardirousi Here's a harsh reality: 90% of small business marketing doesn't work. Not because the business owners aren't smart, not because they don't care, and definitely not because they aren't working hard enough. It fails because they're playing a game...
Marketing
The Personal Brand Paradox: Being Authentic While Staying Professional
by Armen Mardirousi The LinkedIn post sat in my drafts folder for three days. I'd written about how my Kundalini yoga practice helped me navigate a difficult business negotiation, but I kept hitting delete. Would talking about ancient breathing techniques hurt my...