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Why Most Small Business Marketing Fails (And How to Fix It)

Why Most Small Business Marketing Fails (And How to Fix It)

by mardirousi | Jun 8, 2025 | Marketing

by Armen Mardirousi Here’s a harsh reality: 90% of small business marketing doesn’t work. Not because the business owners aren’t smart, not because they don’t care, and definitely not because they aren’t working hard enough. It fails...
The Personal Brand Paradox: Being Authentic While Staying Professional

The Personal Brand Paradox: Being Authentic While Staying Professional

by mardirousi | Jun 1, 2025 | Marketing

by Armen Mardirousi The LinkedIn post sat in my drafts folder for three days. I’d written about how my Kundalini yoga practice helped me navigate a difficult business negotiation, but I kept hitting delete. Would talking about ancient breathing techniques hurt...

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