09/19/12

The Story of the African Shoe Salesmen

What’s the story of the Shoe Salesmen in Africa?

Two shoe salesmen were sent to Africa in the 19th century to see if there was a market for their product.

The first salesman reported back, “This is a terrible business opportunity, no-one here wears shoes.”

The second salesman reported back, “This is a fantastic business opportunity, no-one here wears shoes.”

Key: It’s how you interpret the situation that makes all the difference.

09/10/12

‘Get A Mac’ Ad Campaign 2009 (Year 4 of 4)

Starting in 2006, Apple Inc. launched its 'Get a Mac' television ad campaign. Over the next four years, they released 66 ads. Here are the 14 from 2009. 53. Biohazard Suit (April 2009) 54. Legal Copy (April 2009)  55. Stacks (April 2009)  56. Time Traveler (April 2009)  57. Customer Care (May 2009)  58. Elimination (May 2009)  59. PC Choice Chat (May 2009)  60. Surprise (August 2009)  61. Top of the Line (August Read more [...]
09/3/12

‘Get A Mac’ Ad Campaign 2008 (Year 3 of 4)

Starting in 2006, Apple Inc. launched its 'Get a Mac' television ad campaign. Over the next four years, they released 66 ads. Here are the 17 from 2008. 36. Referee (January 2008) 37. Time Machine (January 2008)  38. Breakthrough (April 2008)  39. Office Stress (April 2008)  40. Yoga (April 2008)  41. Group (May 2008)  42. Pep Rally (May 2008)  43a. Sad Song (Short Version) (May 2008)  43b. Sad Song (Long Version) (May Read more [...]